Melissa Prusher

Melissa Prusher leads brand, marketing, and go-to-market strategy for gAIn360, with a mandate centered on the platform’s expansion into the North American wealth management market. She works closely with family offices, private wealth firms, and asset managers to ensure gAIn360’s positioning reflects what matters most to this audience: rigor, discretion, and a clear-eyed understanding of how agentic AI creates real operational value and opportunities for running a more efficient firm.

Melissa’s career has been built at the intersection of complex, high-trust industries and emerging technology, giving her a disciplined approach to bringing new categories to market in environments where credibility must be earned. She has spent her career translating sophisticated offerings in consulting, healthcare, and enterprise technology into narratives that resonate with executive and institutional audiences.

Prior to joining gAIn360, Melissa served as Vice President of Marketing at Nordic Global, a healthcare IT consulting firm, where she oversaw a global marketing organization spanning North America and Europe. She led the evolution of the company’s brand, demand generation, digital marketing, communications, and go-to-market functions, helping scale marketing operations and strengthen Nordic’s position as a leading healthcare technology consulting firm. Before that, she spent more than a decade as Vice President of Marketing at Avaap, leading brand, demand generation, and communications through a period of acquisition, divestiture, and sustained growth.

At gAIn360, she works alongside firm leadership to ensure the brand’s market presence matches the sophistication of the technology and the standards of the clients it serves.

Melissa holds a B.A. in Communication from the University of Hartford.