Maurizio Santacroce

Maurizio Santacroce is a manager and entrepreneur with extensive experience in the finance, tech and education sectors. He holds a degree in Economics and Finance from the University of Bari and an MBA from Luiss Guido Carli in Rome. He began his career as a financial analyst at Ernst & Young Corporate Finance, then moved to UniCredit, where he specialized in investment fund analysis.

His career took a decisive turn when he joined the Omnitel startup, where he discovered a passion for strategic marketing and business planning. In 1999 he joined Bain & Company, where he closely followed the rise of e-commerce in Italy, focusing on strategy and marketing for six years. In 2004 he joined the De Agostini Group, contributing to the development of Lottomatica and becoming CEO of Lottomatica Servizi in 2007.

Since 2008 he has been with Sisal, where, as General Manager of Online & Payments, he launched SisalPay and led the digitalization of retail outlets. He later held key roles on the board of Fineco Bank and served as Chairman of Mashfrog Group, a fast-growing tech company, where he drove development in digital gaming and innovative payments.

He is a member of the executive committee of AIIP (Italian Association of Payment Institutions) and an active member of Italian Angels for Growth (IAG), supporting the Italian startup ecosystem. Since 2018 he has led the digital transformation of 24ORE Business School, believing in education as a driver of both individual and national growth.

Since July 2025 he has been the CEO of gAIn360, bringing his strategic vision and experience to tackle the challenges of a rapidly changing era, putting technology at the service of people. He believes success is built through ambition, the ability to take calculated risks and, most importantly, the people one chooses to learn from every day.