Analytics SME

Giovanni La Rosa

Giovanni La Rosa is a Business Consultant and CRM Analytics Subject Matter Expert, currently working as a Data Scientist Trainee at gAIn360. He combines a strong background in economics with hands-on experience in data science, CRM solutions, and artificial intelligence.

He earned a Master of Science in Economics from the University of Rome Tor Vergata in 2020, with a thesis in Applied Banking Economics published by IFABS and Finance Research Letters. He later pursued a Master’s degree in Business Administration, Finance, and Control at 24ORE Business School, and is currently attending, as an auditor, the second-level Master in Big Data Analytics and AI for Society at the University of Pisa.

Giovanni began his career as an Analyst Consultant at Capgemini Italy, where he worked on Salesforce CRM Analytics implementations, functional documentation, and UAT activities. He then advanced to Engineering Ingegneria Informatica as a CRM Analytics Solutions Specialist, developing predictive AI solutions, data flows, dashboards, and algorithmic trading models. Later, he joined Mashfrog Group as a Senior Business Analyst and CRM Analytics SME, where he specialized in predictive analytics and AI-driven CRM strategies.

His professional interests lie in data science, machine learning, CRM analytics, and the application of AI in business contexts, with a particular focus on predictive modeling and business intelligence.

In parallel, Giovanni has cultivated an interest in research, authoring publications such as “The Mitigation Role of Corporate Sustainability: Evidence from the CDS Spread.” He continues to combine analytical expertise, consulting experience, and a passion for applied AI to drive data-informed decision-making in organizations.